SP Cafe Case Study
An Introduction
I chose to expand my rebranding of SP Cafe to better connect with its target audience. SP Cafe is a small, family-owned business offering authentic Vietnamese comfort food, and the rebranding aims to create a warm, welcoming atmosphere that highlights Vietnamese culture.
Content Gathering
Finalized Site Map
User Scenario
Julia Rubles - Graphic Designer
Julia is an adventurous foodie who loves trying international cuisines, especially dishes that are light, fresh, and full of flavor. She’s recently gotten into cooking at home and follows a few Southeast Asian food bloggers on Instagram. After watching a travel documentary on Hanoi street food, Julia became fascinated with Vietnamese cuisine—particularly the balance of herbs, spices, and textures. She’s especially curious about pho, banh mi, and goi cuon (spring rolls), and wants to experience authentic flavors. She’s planning to visit SP Cafe in San Antonio TX with a friend this weekend after reading up on the cafe’s blog featuring famous and professional food bloggers.
Wireframes
Prototypes
Final Website
Conclusion
This project provided a valuable opportunity to further develop and solidify the SP Cafe brand through a comprehensive redesign. By integrating various elements of web design—such as layout, typography, color theory, and user experience—I was able to create a cohesive and visually consistent identity that reflects the core values and personality of the brand. This holistic approach not only reinforced the brand’s visual language but also brought the rebranding process full circle, transforming SP Cafe into a unified and recognizable presence both online and off.
